BUDDY BOSS CASE STUDY
Urgency and Countdown Timer Can Skyrocket Your Sales
BuddyBoss is an open-source platform that allows you to create and manage any WordPress site with a social media group and forum feel. This can help your business effectively engage customers and prospects.
BuddyBoss is purposely built for community sites. When you purchase the BuddyBoss Platform and BuddyBoss Theme, you'll be able to host forum discussions and social features. This will help users connect with others, discuss issues, find advice, brainstorm ideas and more.
BuddyBoss now has over 150+ staff in 13 countries across 4 continents and powers over 50,000+ Online Communities, Courses and Membership Sites.
Countdown timer
Sales metrics are important for any business, but they can be especially critical for businesses with a short sales cycle. That's why it's important to have a countdown timer on your website or blog to track your progress.
Countdown timers can help you stay on track by providing a visual representation of how much time you have left to make a sale. They can also be motivating, helping you to push yourself to close more deals.
If you're not sure where to start, there are plenty of online resources that can help you get started. And if you need some inspiration, check out our blog post on the best sales metrics for small businesses.
Urgency
Sales reps are always looking for that one magic bullet that will help them close more deals. And while there’s no silver bullet, there are definitely some sales metrics that can help you close more deals and improve your sales performance. One of those metrics is urgency.
Urgency is a measure of how soon a prospect needs to buy your product or service. The higher the urgency, the more likely it is that a deal will be closed. Urgency can be measured in a number of ways, but one of the most effective is by looking at the time frame in which a prospect needs to make a purchase.
If you’re selling to businesses, you can often find out this information by asking when their current contract expires. If you’re selling to consumers, you can ask how soon they need to make a purchase. In either case, you want to focus on prospects who have a short time frame in which they need to make a purchase.
The reason urgency is so important is because it creates a sense of scarcity. When people feel like they need to act quickly, they’re more likely to make a decision.
Sales metrics
Sales metrics are a key performance indicator for any business. By tracking and measuring sales data, businesses can identify areas of improvement and make necessary changes to increase their overall sales. There are a variety of sales metrics that businesses can track, but some of the most important ones include gross sales, net sales, conversion rates, and average order value. By understanding which sales metrics are most important for your business, you can create a strategy for improving your overall sales.
Amongst many campaigns we have done for this client, the one we got recently was quite challenging. Our main goal was to promote LifeTime Deal according to the third year anniversary of launching the app. It wasn’t an easy task since we had only 10 days for promotion.
The main point of this campaign was 15% off community, course, or membership site and say goodbye to renewal fees for your BuddyBoss Theme & Platform Pro forever!
Since we didn’t have much time, we needed to set a strategy that must have a tone of urgency. Our main points in audience communication were following statements:
Save hundreds in renewal fees over the life of your BuddyBoss site!
Save thousands if you run multiple BuddyBoss sites, or build sites for clients!
Save thousands more on the cost of your BuddyBoss App too!
No more renewal fees; pay once and you own it!
Continue to receive 24/7 customer support!
Continue to receive all Theme & Platform updates at no extra cost!
Also receive a lifetime 10% discount off your BuddyBoss App license!!
And to make a point we stated that this offer will not be available again.
The Unlimited Digital Agency created and launched campaigns on Facebook and Google, first 7 days without urgency and last three days with urgency and countdown timer on Landing Page.
The results you can see below.
For the last three days of campaigns we added time urgency 72h, 48h and 24h. On graphs below, you can see how ROAS and Gross Sales went up, on Facebook platform.
We launched conversion-purchase campaigns with various retargeting audiences - visitors, engagement, buyers, etc…
As for Google Ads campaigns, we targeted:
All website visitors withing time range of 180 days
Customer list
Custom audience competitor kw and website target
Our YT users and subscribers
Other YT video relevant placements
Promotional LP
Conclusion
In this 10 day campaign, we generated Gross Sales in amounts over 393K. In the last three days, when we included urgency and countdown timer, we generated over 43% of all gross sales in this campaign.
As the graphs show and our experience tell, if you want to drastically impact your sale within a small time frame, it is crucial that your campaigns have the urgency and countdown timer incorporated within.
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