PPC multi-channel attributionB2B marketers need multi-channel attribution because they often have to work with a variety of social media platforms and types

Customer journey lifecycleMarketing and sales funnel may seem simple, but as consumers, we’re struggling to find the information we need from these

Basic and advanced funnel analysis With many visitors to your website every day, why does there seem to be a lack of

Performance forecastingThere are different factors that affect a digital marketing campaign, making it difficult to predict the efficiency of future campaigns. If you